18 Brand Astras - by Jagdeep Kapoor

18 Brand Astras
Jagdeep Kapoor
Response Books, Sage Publications, New Delhi, 2003
NCN 658.827/KAP (C-741)

Contents

Section I Consideration Set
Brand Astra 1
Brand Astra 2
Brand Astra 3

Section II Relationship
Brand Astra 4
Brand Astra 5
Brand Astra 6
Brand Astra 7

Section III Identity
Brand Astra 8
Brand Astra 9
Brand Astra 10

Section IV Search
Brand Astra 11
Brand Astra 12
Brand Astra 13
Brand Astra 14

Section V Present Value
Brand Astra 15
Brand Astra 16
Brand Astra 17
Brand Astra 18


Brand Health Scorecard