Negotiate This - Herb Cohen

By caring But not that much

A book by a professional negotiator

Warren Books

2003

658.3124/COH

48019

Mastering Strategy - Jeffrey Rigsby and Guy Greco

McGraw Hill

2003

Some descriptions of strategies by various companies in different aspects of strategy

658.4012/RIG-GRE

46829

Niche Marketing - 60 Success Stories

by Soichiro Nagashima

Asian Productivity Organization 2007

The author said in his forword that the book was written orginally as a manual for seminars on niche marketing strategies conducted in Japan.

658.8/APO
C-764