Concepts in Physics by Robert K Adair

NCN 530/ADA (17126)

Advanced book on specific concepts

Human Resource Management - Schuler and Jackson

Human Resource Management: Positioning for the 21st Century
Sixth Edition

Randall S. Schuler
Susan E. Jackson
New York University

West Publishing House, St. Pul Minneapolis, 1996

NCN 658.3/SCH (43087)

Referred by me in paper on "neglect of industrial engineering in management literature"

18 Brand Astras - by Jagdeep Kapoor

18 Brand Astras
Jagdeep Kapoor
Response Books, Sage Publications, New Delhi, 2003
NCN 658.827/KAP (C-741)

Contents

Section I Consideration Set
Brand Astra 1
Brand Astra 2
Brand Astra 3

Section II Relationship
Brand Astra 4
Brand Astra 5
Brand Astra 6
Brand Astra 7

Section III Identity
Brand Astra 8
Brand Astra 9
Brand Astra 10

Section IV Search
Brand Astra 11
Brand Astra 12
Brand Astra 13
Brand Astra 14

Section V Present Value
Brand Astra 15
Brand Astra 16
Brand Astra 17
Brand Astra 18


Brand Health Scorecard

Modern Production/Operations Management - Buffa and Sarin

Modern Production/Operations Management, Eighth Edition
Elwood S. Buffa and Rakesh K. Sarin
University of California, Los Angeles.
John Wiley & sons, New York, 1987
NCN 658.5/BUF-SAR (37941)

This book is referred by me in my paper "Neglect of IE in Management Literature"
Even though industrial engineering is considered as applicable to operations management, this book did its best to avoid describing the role of industrial engineering in designing, installing and improving work systems.

Visit
http://kvssnrao-ind-engg.blogspot.com/2007/12/neglect-ie-in-management-literature.html

Handbook of Technology Management by Gaynor

Handbook of Technology Management
Gerard H. Gaynor, Editor in Chief
McGraw Hill, New York , 1996
NITIE Library classification No. N.C.N. 658/GAY (42622)

This is book referred by me in the paper "Neglect of Industrial Engineering in Management Literature"

Visit
http://kvssnrao-ind-engg.blogspot.com/2007/12/neglect-ie-in-management-literature.html

Blog Contents

The blog will contain some excerpts from the books that I study from NITIE library